Who We are :
The GUYS & DOLLS is one of the India’s leading business conglomerates. The group commenced its operations as a
source of footwear in domestic markets. The core strategies are to be competitive and be a leader in manufacturing quality products and services provided.


What We do :
With over 1.5 decades of experience in footwear industry, GUYS & DOLLS is synonymous with quality shoes for the kids ranging from sandals to shoes from daily wear to party wear, boys and girls, to an elegant collection of school shoes.

True to its name GUYS & DOLLS is always on the move to scale newer heights in footwear designing and manufacturing. Intensive R&D efforts and the latest technology go into the making of GUYS & DOLLS footwear. Each GUYS & DOLLS shoe is the product of a relentless quest for quality, high level of workmanship and a true commitment to customer satisfaction.

At GUYS & DOLLS we understand the need and requirements of every end customer. Our research team constantly strives to provide products that exceed the customer’s expectations in terms of quality, style and value.
 
Hardly surprising, GUYS & DOLLS has carved a special niche in the Indian footwear market and in the hearts of millions of its consumers throughout the country.


Where We are located :
GUYS & DOLLS is headquartered in Delhi, supported by multiple manufacturing and development units located in Delhi and Haryana.

Our executives are strategically based in customer geographies with the express purpose of creating and nurturing channel partners as well as customers relationship.


QUALITY COMMITMENT :
Quality is the cornerstone of our success. Everyday, millions of people all over the India show their confidence in us by choosing GUYS & DOLLS products.
 
This confidence is based on our quality image and a reputation for high standards that has been built up over many years.
 
Quality is our most successful product. It is the key to our success.


MANUFACTURING EXCELLENCE :
The concept of “ QUALITY MGT ” in manufacturing is aimed at continuously improving the quality of goods and services to better meet the ‘needs and expectations’ of the customers.

Intensive R & D efforts and the latest technology go into the making of GUYS & DOLLS footwear. We are equipped with rotary pouring machines for making polyvinyl and direct injection rotary machines for double density polyvinyl to make shoes. All these machines are supplied by world-class machine manufacturers from Italy. In these machines all processing parameters and movements of parts are controlled through PLC and Computer, which ensures ultra high precision and consistency for the quality of shoes.
 
Great care is exercised in the selection and quality control of raw material; packaging material and standards are ensured at every stage of manufacturing process.


QUALITY BY PEOPLE :
Adequate equipment, procedures and systems are needed to make QUALITY; so are involved and dedicated people.
 
At GUYS & DOLLS we recruit and train the best people at all levels of our organization.
 
At GUYS & DOLLS we motivate employees by setting challenging goals and by giving them responsibility and recognition.

Quality must be a way of life for everyone in the company.


QUALITY BY CUSTOMERS :
At GUYS & DOLLS we are fully responsible for maintaining quality standards. Not only manufacturing, marketing and human resource but CUSTOMERS also have vital role to play in maintaining quality.
 
Our objective is to generate and retain high customer confidence and loyalty by delivering high customer value.
 
Maximizing value to consumers and building customer relationship are the core endeavors at GUYS & DOLLS.

MARKETING STRENGTH :

MARKETING PHILOSOPHY :
The GUYS & DOLLS marketing philosophy emphasizes catering to the masses. Most GUYS & DOLLS offerings are in the mid – range price segments. This is based on our cultivated understanding of the Indian consumer psyche.
 
However, GUYS & DOLLS also planning to manufactures a variety of premium products for up- market/urban markets, and in this way caters a range of products to variety of consumers.


MARKET POSITIONING :
GUYS & DOLLS has consistently used “COMPLETE KIDS & LADIES FOOTWEAR” positioning and continues to use it.
 
The company virtually makes shoes for ladies comfort and daily wear, in kids footwear for all occasions.


DISTRIBUTION NETWORK :

DOMESTIC NETWORK
GUYS & DOLLS has established a wide marketing network for distributing its products in India.
The extensive distribution network, built over the years, is a major strength for GUYS & DOLLS products. GUYS & DOLLS products are available to consumers, even in the most remote places and in the smallest of villages with a very meager population.

The distribution network comprising of DISTRIBUTORS, WHOLESELLERS, RETAILERS through out the country, ensures that the customer wherever located is served efficiently.We have a network of more than 25,000 retail outlets all over India to sell our footwear, which is being sold through more than 200 distributors appointed by the company.